Unique Problems
require unique solutions
A New Way to Target High Intent Users
The challenge was to test and compare placements of a new Google Beta feature, Display Select Keywords (DSK), against a regular Google Display Network campaign for 7 different markets.
"In a couple of weeks Hanapin had a better understanding of our business than the previous agency had in two years."
-Jóhann Benediktsson | Marketing & Communications Manager
Icelandair
"The ability to lean on Hanapin to be in the account and manage and expand on our Brand is paramount to our success over the last year"
- Topher Mould | Senior Marketing Associate | Highlights
Staying Ahead of New Competitors
In any industry, new competitors are bound to show up at some point. Highlights was experiencing a decrease in app installs due to the competition and during the busy holiday season. To challenge these new competitors, we increased bids in the app install campaign.
Increasing Conversions and Reducing Costs
Education Affiliates wanted to create urgency in a historically down month to encourage prospective students to apply. By using Google’s countdown ad functionality we effectively increased conversions and reduced the cost per conversion.
"Hanapin has done a superior job for Education Affiliates. The overall impact of Hanapin’s efforts on our behalf has been a substantial increase in student enrollments from search and a decrease in the cost per enrollment.”
- Bob Visco | Director of Marketing
Education Affiliates
Big Money with Pinterest Promoted Pins
In this case, we were looking for specific ways to expand the brand of Readers.com, beyond Google Ads (formerly AdWords), Bing and Facebook. Pinterest was the next logical step. We employed Pinterest Promoted Pin campaigns that increased revenue by over 1000%.
Tailored Ads for an Extended Purchase Path
Franklin was experiencing purchase path abandonment due to their fully-customizable product. A new solution to reel users back in with custom ads based on past experiences proved to be the answer.
Conversion Growth from a Unified Message
Varonis was experiencing misalignment between their users expectation and their Primary CTA. Altering their language and unifying their calls-to-action increased conversions and helped tighten their funnel.
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