Another exciting year of PPC is almost over. That means its time to gaze into our crystal ball to see the future of paid search, with the help of some of the smartest industry experts. Artificial intelligence and voice search were among the hot topics in our 2017 edition of PPC trends. And it looks….
As a leading voice in PPC and a progressive business in workplace practices, we’re regularly featured in local and national media. Here are some recent pieces featuring our work, people, and exciting new happenings.
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Offering both a job and a parking lot, the city made strides Tuesday evening in filling the empty spaces within the Trades District. The Bloomington Redevelopment Commission approved a contract hiring Pat East, CEO of Hanapin Marketing, as the executive director of the developing Dimension Mill collaborative work space inside the Trades District. The commission….
Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing.
Despite struggling to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid search text ads remain the best performer for marketers.
Rebecca Reott is director of HR at Hanapin Marketing, a Bloomington-based digital ad agency that’s been getting increased acclaim as a great workplace. In November, Ad Age named it a “Best Place to Work in Advertising and Media,” and this month Inc. included it on its “Best Workplaces” list. And in May, the Indiana Chamber….
Alongside a Bedford and another Bloomington company, Hanapin Marketing made their people the priority in their workplace with policies and practices geared toward employee satisfaction and success. On May 3rd, the businesses were honored in the list of the top 100 companies on the 2017 Best Places to Work in Indiana list. Hanapin came in….
Less than 15% of marketers trust the data their systems report and for good reason. Each platform reports conversions slightly different, so CRM and marketing data from platforms such as Google, Facebook, Microsoft and others typically don’t align.
Chase Bogan graduated from Indiana University-Bloomington in 2016 with a bachelor’s degree in studio art, with a concentration in graphic design. He interned with Hanapin Marketing, and was hired as a full-time employee. Chase was nominated for excellence in his internship. Indiana INTERNnet celebrated by interviewing Chase and writing his story.