CRO expert Samantha Kerr talks about her experience with website testing and conversion optimization strategies. Samantha is currently the Senior CRO Manager for Hanapin with a focus on paid search programs including conversion rate optimization, lead generation, social advertising, and remarketing.
As a leading voice in PPC and a progressive business in workplace practices, we’re regularly featured in local and national media. Here are some recent pieces featuring our work, people, and exciting new happenings.
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Hanapin has made the shortlist of finalists in the prestigious Search Engine Land competition. Recognized in the “Best B2B Search Marketing Initiative” category, the company goes up against other big names like Caterpillar, Mediative, and MilliporeSigma, the global life science arm of the Merck Group. This year’s competition is one of the biggest yet and competition is fierce. Final winners will be announced on June 12th.
New data privacy regulations enacted in the European Union may translate to less-cluttered inboxes, fewer targeted advertisements and a reduction in the number of seemingly random calls people receive in the United States. The General Data Protection Regulation went into effect Friday to impose greater transparency in the way European organizations collect and handle users’ identifying information. The regulations apply to companies that monitor the behavior of, or offer goods or services to, any EU resident. Bloomington-based Hanapin Marketing chose to send out emails to its subscribers a month ago to be transparent and make sure it was in compliance with the new regulations. Read on to learn more about GDPR’s ripple effect in the US and how Hanapin has prepared to stay in compliance with the new rules.
The Indiana Chamber of Commerce says Bloomington’s Hanapin Marketing is the best small company to work for in the state, for reasons beyond faddish perks such as free snacks, office dogs or pingpong tables. Read this great article on Hanapin by local newspaper, The Herald Times.
It takes time to grieve people — and pets. Nine out of 10 pet owners say they see their animal companion as part of the family, according to a 2011 Harris Poll of 2,184 adults. And pets’ passing on can leave owners reeling: About 30% of 106 pet owners exhibited grief and sadness for six or more months after the death of their pet, according to a 2009 Bulletin of the Menninger Clinic study. In this article on Moneyish, you’ll find out more about “pawternity leave” and pet bereavement benefits at various companies around the country, including Hanapin’s newly implement policy for pet bereavement leave.
In this new performance review series by Smartsheet, Hanapin’s Director of HR Rebecca Reott, gives her ideas on how to help employees write self-evaluations that will also provide guidance for managers. For this specific section, you can scroll down to the “Employee Self-Evaluation Form Template” to see Rebecca’s great ideas!
Amazon’s fledgling advertising business could grow to around $20 billion in 2020, according to Alex DeGroote, a media analyst at Cenkos Securities. In a study from Hanapin Marketing, more than 70% of respondents said they use the platform the most for their shopping needs. Perhaps that’s because 89% cross reference other deals online while shopping. Consumers are 80% more likely to click on an ad from a brand they don’t know, which works in Amazon’s favor, 87% said ads related to their location are more likely to be clicked on, 81% said ads with a star rating, and 46% of ads with a phone number.
Retargeting is an essential piece of every well run digital marketing program. It helps you get the one that got away, as well as boost customer retention, brand awareness and brand recognition. It also encourages customers who have previously purchased one of your products to return and buy more. To offer you the best advice the industry has to offer, Rebrandly reached out to over 20 marketers to bring you the best tips for optimizing your retargeting campaigns, including Hanapin’s Senior Account Analyst, Rachael Law.
As Bloomingon attempts to position itself as a tech innovation and investment center for the state of Indiana, the city depends more and more on angel investors and established tech company owners like Pat East. He and his wife, Jamie, founded their pay-per-click firm, Hanapin Marketing, some 14 years ago. The company is now running so smoothly he’s able to devote much of his time to helping other entrepreneurs get a start here in South Central Indiana. As executive director of Dimension Mill and a prime mover in the Bloomington Technology Partnership, he shares his experience and knowledge with new business founders.
Starting a business can be the ordeal of a lifetime, even if the operation somehow becomes a success. East and his wife, Jamie, started their own internet advertising and marketing agency some 14 years ago. Now Hanapin Marketing is a multimillion-dollar concern, boasting clients like Home Depot, the University of Chicago, Icelandair, the Weather Channel, and even NPR. The business, employing some 75 people both locally and remotely across the nation, virtually runs itself, allowing East to pursue other passions.