Digital Marketing agency
  • Who We Are
    • About
    • Why Us
    • Leadership
    • Careers
    • Press
    • Blog
  • What We Do
    • Solutions Overview
    • Paid Search
    • Paid Social
    • Amazon Advertising
    • Conversion Rate Optimization
    • Shopping Ads
    • Programmatic Advertising
    • Our Approach
    • Products
  • Results
    • Clients
    • Who We Serve
    • Forrester Study
    • Case Studies
  • Resources
    • Marketing Library
    • Subscribe
    • Webinars
    • Hero Conf
    • PPC Hero Blog
  • Contact Us

Digital Marketing for Complex Business

We increase market share for businesses with multiple brands, regions, products and/or service lines.
Paid Search | Paid Social | Shopping | Programmatic

Online inventory has changed.

Digital marketing agencies used to create value by simplifying complicated buying processes through thousands of outlets. Today that value has dissipated as Facebook and Google now own 70% of online inventory and make their platforms easier to use everyday. While media is getting simple, businesses have become more and more complex: more sub-brands, locations, and nuanced goals. An agency’s value now is it’s ability to simplify a business, making it easier for them to use digital marketing as a growth lever in a complex and changing business environment.

Here’s how we help complex businesses simplify and use digital marketing as a growth lever:

Distinguish each brand's priorities to avoid cannibalizing

Awareness of your competing brands within your market comes naturally, but  prioritizing goals, budgets, and audiences for each brand, product or service is vital to your success.

Align each team toward overarching business goals

Maintaining communication across brands, products or services is essential, but team alignment toward the same overarching business goals through each brand secures your business’ future.

 

Choose the right channel mix for the right products

Channel strategy is important for any business, but complex businesses need innovative strategy to apply the right mix for each product or brand without losing sight of the business as a whole.

Allocate budgets between brands, regions, products and services

Smart budget allocation across brands, regions or services gives each brand a fighting chance, but budget allocation based on business KPIs  secures the revenue your business needs.

Provide quick response when your business needs it most

Quick response to business fluctuations and market environment is vital, but quick, creative response that seizes a hidden opportunity can take your business to a whole new level.

Proactively find opportunities and crush the competition

An eye on your competition tells you where you stand in your marketplace, but an expert POV and proactive strategy on your competitive landscape ensures your market share expansion.

Clients can see 343% ROI on Hanapin services after 3 years and payback in less than 3 months.

View the Study »

(The Total Economic Impact™ Of Hanapin Marketing PPC Campaign Management Services, a commissioned study conducted by -Forrester Consulting, March 2018.)

Script Saves 500+ Multi-Product Ads

An online health and wellness retailer selling over 40,000 products to multiple regions across the world needed an efficient solution for out-of-stock products tied to paid ads.

See the Solution
Hybrid Programmatic Solution in 3 Days

The nations top business school needed a lead gen solution, and fast! They had a limited budgeted, 3 days and a multiple summer programs to promote.

See the Solution

“Finding qualified people to run paid search at the level we need to run it is challenging. Hanapin hits the sweet spot. They have built a lot of talent around PPC advertising, and we were able to leverage that during a period of high growth.”

-VP, Digital, apparel company

(The Total Economic Impact™ Of Hanapin Marketing PPC Campaign Management Services, a commissioned study conducted by -Forrester Consulting, March 2018.)

Complex brands we've worked with

The Weather Company Weather Underground
Lead Gen, B2C, B2B
O'Reilly, Safari, Strata, Velocity
Ecomm, Lead Gen, B2C
21 brands across 5 divisions
Lead Gen, B2B
Barn Doors Hardware, Chop Bloc Cutting Boards, Rustica
Ecommerce, B2C

“Hanapin is curious. If they see something that looks off, they’ll present it to us. They’re not just ticking off hours.”

-Senior Manager, Digital Marketing, apparel company

(The Total Economic Impact™ Of Hanapin Marketing PPC Campaign Management Services, a commissioned study conducted by -Forrester Consulting, March 2018.)

Digital marketing platforms for complex businesses

Paid Search
Paid Social
Shopping
Programmatic

Top resources for complex businesses

Whitepaper

4 Creative Ways to Successfully Manage Multiple Brands in Ad Auctions

Read the Whitepaper »
Podcast

How To Manage Your PPC When You Work For a Multi-Brand Company

Listen to the Podcast »
Playbook

The PPC Playbook for Companies with Multiple Brands

View the Playbook »

Contact Us

We have the happiest clients. Net Promoter Score: 68

Let’s cut through it all and find the right strategy for you.

See our Privacy Policy

Thank you for Contacting us!

A member of our team will reach out to you in 24-48 hrs.

  • Who We Are
    • About
    • Why Us
    • Leadership
    • Careers
    • Press
    • Hanapin Blog
  • What We Do
    • Paid Search
    • Paid Social
    • Amazon Advertising
    • Conversion Rate Optimization
    • Shopping Ads
    • Programmatic Advertising
    • Our Approach
  • Results
    • Clients
    • Who We Serve
    • Forrester Study
    • Case Studies
  • Marketing Library
  • Subscribe

All PPC Blog

All PPC Blog

Copyright © 2004-2019 Hanapin Marketing LLC. | Privacy Policy | info@hanapinmarketing.com

  • Who We Are
    • About
    • Why Us
    • Leadership
    • Careers
    • Press
    • Blog
  • What We Do
    • Solutions Overview
    • Paid Search
    • Paid Social
    • Amazon Advertising
    • Conversion Rate Optimization
    • Shopping Ads
    • Programmatic Advertising
    • Our Approach
    • Products
  • Results
    • Clients
    • Who We Serve
    • Forrester Study
    • Case Studies
  • Resources
    • Marketing Library
    • Subscribe
    • Webinars
    • Hero Conf
    • PPC Hero Blog
  • Contact Us