Digital Marketing for Complex Business
We increase market share for businesses with multiple brands, regions, products and/or service lines.
Paid Search | Paid Social | Shopping | Programmatic
Online inventory has changed.
Digital marketing agencies used to create value by simplifying complicated buying processes through thousands of outlets. Today that value has dissipated as Facebook and Google now own 70% of online inventory and make their platforms easier to use everyday. While media is getting simple, businesses have become more and more complex: more sub-brands, locations, and nuanced goals. An agency’s value now is it’s ability to simplify a business, making it easier for them to use digital marketing as a growth lever in a complex and changing business environment.
Here’s how we help complex businesses simplify and use digital marketing as a growth lever:
Awareness of your competing brands within your market comes naturally, but prioritizing goals, budgets, and audiences for each brand, product or service is vital to your success.
Maintaining communication across brands, products or services is essential, but team alignment toward the same overarching business goals through each brand secures your business’ future.
Channel strategy is important for any business, but complex businesses need innovative strategy to apply the right mix for each product or brand without losing sight of the business as a whole.
Smart budget allocation across brands, regions or services gives each brand a fighting chance, but budget allocation based on business KPIs secures the revenue your business needs.
Quick response to business fluctuations and market environment is vital, but quick, creative response that seizes a hidden opportunity can take your business to a whole new level.
An eye on your competition tells you where you stand in your marketplace, but an expert POV and proactive strategy on your competitive landscape ensures your market share expansion.
An online health and wellness retailer selling over 40,000 products to multiple regions across the world needed an efficient solution for out-of-stock products tied to paid ads.
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The nations top business school needed a lead gen solution, and fast! They had a limited budgeted, 3 days and a multiple summer programs to promote.
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“Finding qualified people to run paid search at the level we need to run it is challenging. Hanapin hits the sweet spot. They have built a lot of talent around PPC advertising, and we were able to leverage that during a period of high growth.”
-VP, Digital, apparel company
(The Total Economic Impact™ Of Hanapin Marketing PPC Campaign Management Services, a commissioned study conducted by -Forrester Consulting, March 2018.)
“Hanapin is curious. If they see something that looks off, they’ll present it to us. They’re not just ticking off hours.”
-Senior Manager, Digital Marketing, apparel company
(The Total Economic Impact™ Of Hanapin Marketing PPC Campaign Management Services, a commissioned study conducted by -Forrester Consulting, March 2018.)
Digital marketing platforms for complex businesses
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4 Creative Ways to Successfully Manage Multiple Brands in Ad Auctions
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We have the happiest clients. Net Promoter Score: 68
Let’s cut through it all and find the right strategy for you.