Digital Marketing Strategy for Complex Businesses

We increase market share for businesses with multiple brands, regions, products and/or service lines.

Paid Search | Paid Social | Shopping | Programmatic

Finding and executing new opportunities within a
complex business requires deep expertise.
See how our strategy answers the unique needs of complex businesses:

Distinguish each brand's priorities to avoid cannibalizing

Awareness of your competing brands within your market comes naturally, but prioritizing goals, budgets, and audiences for each brand, product or service is vital to your success.

Align each team toward overarching business goals

Maintaining communication across brands, products or services is essential, but team alignment toward the same overarching business goals through each brand secures your business’ future.

Choose the right channel mix for the right products

Channel strategy is important for any business, but complex businesses need innovative strategy to apply the right mix for each product or brand without losing sight of the business as a whole.

Allocate budgets between brands, regions, products and services

Smart budget allocation across brands, regions or services gives each brand a fighting chance, but budget allocation based on business KPIs secures the revenue your business needs.

Provide quick response when your business needs it most

Quick response to business fluctuations and market environment is vital, but quick, creative response that seizes a hidden opportunity can take your business to a whole new level.

Proactively find opportunities and crush the competition

An eye on your competition tells you where you stand in your marketplace, but an expert POV and proactive strategy on your competitive landscape ensures your market share expansion.

Clients can see 343% ROI on Hanapin services after 3 years and payback in less than 3 months.

View the Study »

(The Total Economic Impact™ Of Hanapin Marketing PPC Campaign Management Services, a commissioned study conducted by -Forrester Consulting, March 2018.)

Script Saves 500+ Multi-Product Ads

An online health and wellness retailer selling over 40,000 products to multiple regions across the world needed an efficient solution for out-of-stock products tied to paid ads.

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Hybrid Programmatic Solution in 3 Days

The nations top business school needed a lead gen solution, and fast! They had a limited budgeted, 3 days and a multiple summer programs to promote.

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“Finding qualified people to run paid search at the level we need to run it is challenging. Hanapin hits the sweet spot. They have built a lot of talent around PPC advertising, and we were able to leverage that during a period of high growth.”

-VP, Digital, apparel company

(The Total Economic Impact™ Of Hanapin Marketing PPC Campaign Management Services, a commissioned study conducted by -Forrester Consulting, March 2018.)

Complex brands we've worked with

The Weather Company Weather Underground

Lead Gen, B2C, B2B

O'Reilly, Safari, Strata, Velocity

Ecomm, Lead Gen, B2C

21 brands across 5 divisions

Lead Gen, B2B

Barn Doors Hardware, Chop Bloc Cutting Boards, Rustica

Ecommerce, B2C

“Hanapin is curious. If they see something that looks off, they’ll present it to us. They’re not just ticking off hours.”

-Senior Manager, Digital Marketing, apparel company

(The Total Economic Impact™ Of Hanapin Marketing PPC Campaign Management Services, a commissioned study conducted by -Forrester Consulting, March 2018.)