Using Data To Drive ROI On Programmatic
Issues with ad delivery have taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets – and causing disillusionment among marketers and agencies alike. Nowhere has this had more impact than programmatic, a digital frontier that promises great campaign efficiencies, but faces an uphill battle to prove the quality of its ad delivery.
In this workshop, hear from comScore about how clients are using new forms of data to activate their campaigns, and join a special roundtable discussion to learn best practices for partnering to improve campaign automation, optimization and, ultimately, advertising outcomes.
The Programmatic Essentials Workshop Session was hosted by comScore at PROGRAMMATIC I/O San Francisco 2016.