Press

Bloomington, IN, May 29, 2018 — Every summer, PPC Hero, a popular industry blog produced by the experts at Hanapin Marketing, releases a new edition of the most influential experts in the pay-per-click (PPC) industry. It’s a nice way to honor some of the hardest workers and inspirational people in the digital marketing community.

“Making the Top 25 list is a true honor in this industry. Winners are those that have made a deep commitment to the education of the PPC community. They are pushing the envelope, trying new strategies, and challenging the status quo and then sharing what they’ve learned through speaking engagements, blogs, webinars, whitepapers, podcasts, etc. They are major influencers to both their peers and their clients,” said Matt Umbro, Associate Director of Search for Hanapin Marketing and Founder of #PPCChat.

Over 25,000 votes were submitted for nominees this year! However, voting is only one part of the complex formula that goes into calculating what makes someone truly influential in the industry. Rankings are based on three categories of metrics that include Social influence (Twitter followers and influence), traditional influence (speaking engagements, books published, channels reached, etc.), and vote totals by PPC Hero readers.

For more information on the methodology behind the list and to see the winners, visit the PPC Hero blog here: https://www.ppchero.com/the-top-25-most-influential-ppc-experts-of-2018/