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Forecasting Despite Uncertainty: Anticipating Trends for Your Paid Media Accounts
Nearly every business and industry is facing uncertainty during this time. While no one has a crystal ball to predict exactly how things will shape up over the next few months, there are some educated guesses you can make to estimate future paid media trends for your account. These predictions can help you determine how much to invest in various channels over the coming months and how those investments may impact your business.
Join Rachael Law, Sr. Account Analyst, and Jacob Fairclough, Associate Director of Analytics, for insights and strategies you can use to determine how your KPI’s might be affected during the pandemic and tools you can use to create more accurate estimates.
- Assumptions we’re using for our clients and where those came from
- Basic forecasting techniques for Excel that any account manager can use
- Advanced techniques and tools you can utilize for more precise forecasting