Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
Register to learn:
- How PPC advertisers can better leverage the channel’s audience-generation and reach-expansion capabilities.
- How to optimize programmatic strategy and boost overall digital advertising outcomes.
- How the leading programmatic advertisers define and measure their KPIs.