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Attributing Your Brand’s PPC Success Accurately Across Platforms
On Demand Webinar
Attribution is a major component to your marketing strategy, so we want to make sure you’re optimizing it to fit your brand’s needs. Attribution doesn’t follow a one-size-fits-all model – there are different methods you should be using when it comes to search, display, or social, and we have the experts to show you the ropes.
In this webinar recording, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.
In this webinar, you’ll learn:
- What is attribution, and why should you care?
- How to effectively use attribution for different platforms of PPC
- How brand search plays into TV algorithm and client tracking