Industry Reports

State of PPC 2015 2016

With the State of PPC, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year, hundreds of search marketing professionals—both influencers and decision makers from a variety of brands and digital marketing agencies—completed our survey and collectively reached some very clear conclusions, including:


  • Proven ad channels, like Text Ads, Mobile, and Remarketing continue to gain steam
  • Many advertisers didn’t predict they would increase PPC budgets in 2015, however, the majority of advertisers did see their spending increase in 2015 and now expect that trend to continue into 2016
  • Expanded targeting options available with social advertising combined with low CPCs have made it a popular revenue channel for all advertisers

Download the State of PPC for the most comprehensive statistical breakdown of the digital ad industry to date—and to draw your own conclusions about where we’re headed.