Location Specific Campaign Increases Conversions 35% in One Month
A global travel and tourism operator offering a myriad of services including authentic travel planning for multiple iconic and fascinating international destinations.
The client needed to increase brand awareness across multiple regions and push more user sign-ups from top of funnel prospects that were unaware of their brand name.
Create campaigns with keywords centered around specific location offerings to increase user appeal through locally recognized attractions.
Include more granular keywords and specific ad copy with language centered around value propositions and offerings that make them unique to the viewer.
After a month of running the campaigns compared to the previous month overall conversions increased by 35%. There was also a 40% increase in new sessions.