How Readers.com Increased eCommerce Pinterest Revenue by 1042%
Readers.com is the world’s largest designer reading glasses store
93% of Pinners Use Pinterest to plan or make purchases
Use a new platform to reach an untapped audience. 80% of sales were from people 45+, majority of them women
Targeting Strategy (per promoted pin)
- US based
- All Devices
- 10-15 keywords
- Aggressive Bid
5 Specific Products
Long Vertical Images
High Color Contrast Product Images
Product Description in Ad Copy
Straight to Product Landing Pages
Rotate Pins Once Performance Dipped
At 6 weeks, there were big increases in performance
They found new users and reached new potential customers while driving positive ROAS. 93% were NEW users, while only 7% were previous users.
Using promoted pins led to new audience discoveries and more purchases well beyond the promoted products. Only 5 products were promoted, but this campaign drove 55 unique products to be purchased.
Pinterest is an attractive and valuable platform for ecommerce retailers. It has the unique ability to influence future purchases, as people go to the platform to discover new ideas and products.
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