Have you heard people throwing around the acronym CRO but never really, truly understood what it means? Hanapin’s CRO Manager, Haley Carpenter, will give you a basic run down of what Conversion Rate Optimization (CRO) is and why it’s so important to your digital marketing.
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What you'll learn in this lesson
- What is CRO
- Why CRO is a great addition to PPC
- A break down of the main elements of CRO