Your Expert InstructorJacob FaircloughHanapin Marketing

Have you heard people throwing around the acronym CRO but never really, truly understood what it means? Our expert CRO guru, Haley Carpenter will give you a basic run down of what Conversion Rate Optimization (CRO) is and why it’s so important to your digital marketing.

What you'll learn in this lesson

  • What is CRO
  • Why CRO is a great addition to PPC
  • A break down of the main elements of CRO