Your Expert InstructorHaley CarpenterCRO Manager Hanapin Marketing

Have you heard people throwing around the acronym CRO but never really, truly understood what it means? Hanapin’s CRO Manager, Haley Carpenter, will give you a basic run down of what Conversion Rate Optimization (CRO) is and why it’s so important to your digital marketing.

What you'll learn in this lesson

  • What is CRO
  • Why CRO is a great addition to PPC
  • A break down of the main elements of CRO