Amazon Sponsored Product Campaigns promotes the individual products you sell on Amazon. You choose which products to advertise, assign keywords or product attributes to target, and enter a cost-per-click amount. When a shopper searches for one or more of your targets, your ad is eligible for display. When shoppers click your Sponsored Product, they are taken to the product detail page of the advertised product. In this lesson, Hanapin Account Manager, Tanner Schroeder will show you how to use negative keywords to better target the terms in Amazon that will get you sales.