Your Expert InstructorAlex Nixon Hanapin Marketing

Your website is the main place your users go to find out information about you and your products. If there is friction or places users are getting stuck, you’ll lose out on new customers and revenue. Google Analytics is a great tool to utilize to help you understand what needs to be improved on your website and the areas you should focus on.


In this lesson, Hanapin’s CRO Manager, Alex Nixon, dives into the Google Analytics interface to show you where to look, what it means, and how you can use the insights to deliver actionable next steps for your marketing team.

What you'll learn in this lesson

  • What reports you should be looking at in Google Analytics
  • What different insights can mean for your website
  • Where to focus your efforts
  • Ideas on tests you could run