Your Expert InstructorRachel RogowinSenior Bing Ads Client Development and Training Specialist Microsoft Advertising

Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But now the focus has shifted on the people we’re trying to sell to and what we know about them. We’re more focused on how to connect with them and figuring out where they are in our customer journey. With this evolution has come a wide array of targeting options.


In this lesson Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting in your paid media campaigns in Microsoft.

What you'll learn in this lesson

  • Overview of what audience targeting is
  • Guide to specific targeting options
  • The keys to a successful audience targeting strategy