Quora is the world’s largest knowledge sharing platform with over 300 million monthly unique visitors. With 75% of users accessing Quora via their mobile phones, their new Lead Gen Forms allow users to securely share their contact information with businesses without the hassle of leaving Quora. They can instantly get the information they want, and your business generates a qualified lead.
In this lesson, Quora Evangelist JD Prater, walks you through the setup and implementation on Quora’s new ad format, Lead Gen Ads.
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What you'll learn in this lesson
- Why your brand would advertise on Quora
- How to set-up a lead gen ad campaign
- Measuring campaign performance
- How to access your leads
- Other tools that can help your ads