Your Expert InstructorPurna VirjiSr. Manager of Global Engagement Microsoft

Product audiences are dynamic remarketing lists that pair customers with specific products based on the products they have looked at, considered, or already purchased on your website. You can use product audiences in both search campaigns and audience campaigns.


In this lesson, Purna Virji from Microsoft breaks down everything you need to know about product audiences and how they can boost the ROAS of your shopping campaigns.

What you'll learn in this lesson

  • How Product Audiences work
  • How to set them up in Search and MSAN
  • Handy optimization tips