Your Expert InstructorJosh ChangSenior Marketing Manager, Acquisition HubSpot

Paid advertising can be a profitable channel for your marketing and an effective way to acquire new leads for your business. However, a less talked about benefit of paid ads is that they are a great way to gain new insights for us in your other marketing channels. Things like audience insights, what messaging will work the best for your email subject lines, and better ways to set up your landing pages for a great online experience for your user. In this lesson, Hubspot’s Senior Marketing Manager of Acquisition, Josh Chang, discusses all the different ways you can use your paid ads for other channels.

What you'll learn in this lesson

  • Examples of what insights can be gleaned from paid ads
  • Why you would want to use paid ads to gain the insights
  • How to set up tests in platforms like Facebook and Google to get the insights