Remarketing is an important tool in the digital advertiser’s toolbox. It’s so important that almost every single advertising platform includes some form of it. Being able to reach out to people once you have some knowledge of their intent with your brand can lead to increased conversions and lower costs. And Facebook is no exception. In this lesson, Hanapin’s Senior Paid Social Account Manager, Emma Franks, walks you through how to set up a website remarketing audience in the Facebook Ad platform.
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What you'll learn in this lesson
- Where to go to create a new audience
- The options available in the process
- What you can do after your audience is created