LinkedIn has over 575+ million users with a concentration in businesses which makes it a great platform for ads geared towards business decisions makers and influencers. And according to Hubspot data, the platform is 277% more effective for lead generation than Facebook and Twitter.
If you are ready to start advertising on this platform, then this is the video for you. In this lesson, Paid Social Account Manager, Bahador Jamshidi, breaks down everything you need to know to get started with LinkedIn ads and walks you through step-by-step on how to set up a new campaign.
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What you'll learn in this lesson
- What you need to know BEFORE creating a campaign
- Using website demographics
- How to structure your account
- Step-by-step process of setting up a campaign
- Understanding conversions from your campaign
- Best practices for advertising in LinkedIn