Your Expert InstructorPurna VirjiSr. Manager of Global Engagement Microsoft

With Linkedin Profile Targeting through Microsoft Advertising, you can target users based on their professional profiles. This type of targeting is unique to Microsoft Advertising and not only reaches highly relevant audiences, but is also quick and easy to use. In this lesson, Sr. Manager of Global Engagement and well-known speaker in the digital marketing community, Purna Virji, does a breakdown on how to use this new targeting.

What you'll learn in this lesson

  • An overview of what it is and why it’s important
  • How to get started with the targeting
  • Best practices recommended by Microsoft