Facebook:

Conqueror of Social Advertising

Alongside Google, Facebook has been dominating digital dollars for the past couple years. Per Hanapin’s recent report, The State of Paid Social, only 7% of marketers are NOT investing in Facebook. Here’s a look at how the other 93% are investing their budgets and their time on this leading social platform.

The breakdown between agencies & brands

Agencies

are investing the majority of their social budget in Facebook

Brands

are also investing the majority of their social budget in Facebook

Features that advertisers find most effective

Features that advertisers find least effective

Features that advertisers are not investing in at all

Surprisingly, most advertisers aren’t investing in some of Facebook’s newer ad features

This means it’s the perfect time for you to test different formats and find out what options are most effective for you and your brand.

New Features

Slideshow Ads

Canvas Ads

Collection Ads

Lead Ad Forms

In the next 12 months 71% of advertisers plan to increase their budgets in Facebook.
That makes Facebook a top investment channel alongside Google AdWords and Mobile.

Google Adwords

Facebook

Mobile

Brands and Agencies alike are facing some big obstacles with Paid Social. Content creation still leads the way as Agency’s biggest obstacle, while Brands struggle with Manpower the most.

Agencies

Brands

What's the next big thing in Social?

Over 4 billion video views happen on Facebook everyday. Video ads and Facebook Live allow for a more engaging experience and behind-the-scenes look for the user.

Some marketers have even said that they believe Facebook will be all video in about 5 years! Only time will tell, but there’s no reason why you shouldn’t be using video now on Facebook, whether paid or organically.

Could Facebook be ALL video in 5 years?!

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