New webinar! Get More Confidence in Your Workplace and Your Marketing
Getting people’s attention and getting them to take action is increasingly hard – especially online. The quantity of social media and other messaging makes us all at least unwilling, if not unable, to focus.
So why does some marketing resonate and motivate better?
In this new webinar, Chief Confidence Officer from the American Confidence Institute, Alyssa Dver, discusses how confidence directly impacts our own and other people’s behaviors, how it can impact your marketing results, and how it works in our brains. Moderated by Hanapin’s Director of HR, Rebecca Reott, you’ll get tips on how to think and market more confidently that will help you in the workplace as well as personally.
Who is Alyssa Dver?
Alyssa is the co-founder of The American Confidence Institute and author of 6 books including her latest: “Kickass Confidence: Own Your Brain. Up Your Game.” She writes a popular blog, hosts a web TV show and is a go to for media such as CNN Money, NPR, Forbes, BusinessWeek, Shape.com. She built a successful career as a Chief Marketing Officer for 7 tech companies and was CEO for an international marketing firm. An innovation junkie, Alyssa has started and sold 2 of her own companies and is a perpetual Board Advisor to select startups.
MIT, Wharton, Harvard, IBM, Pepsi, Staples, State Street, IEEE, Wayfair, The Royal Bank of Canada, Liberty Mutual and dozens more have hired Alyssa to share neuro-based strategies and secrets of confidence. She delivers game-changing keynotes, workshops and peer group programs as well as individual Career Acceleration training and coaching.
- What confidence is – and what it is not
- How it directly impacts our own and other people’s behaviors
- How it impact marketing results
- The neuroscience, psychology and social research that explains how confidence works in our brains
- How to create more confident-inducing content and marketing
- Tips to think and market more confidently
The webinar goes live on Wednesday, January 31st at 1pm EST. It doesn’t matter if you are an AM, a mid-level manager, or the CMO of a major brand – everyone can benefit from more confidence strength and control.