New Master List of the Best Ad Tech Platforms for PPC!
Hanapin Marketing is a PPC agency – that’s what we do and that’s what we’re really (really) good at it. However, it’s part of our mission to be educators and thought leaders in the industry as well. We do everything we can to offer high quality and free resources that our peers can take advantage of and learn to do their job even better.
But ad tech platforms, what’s available and what companies are the best to work with, is not a topic that’s approached that often. We have clients ask us all the time about platforms that can make their lives easier and we see our peers asking those same questions. So instead of waiting for a resource like this to come around, we decided to create it ourselves.
In our new landing page, The Best Platforms for PPC Management, you’ll find the most pertinent information on some of the best platforms out there. It’s our way of being a super valuable resource for the PPC community and something we’ve enjoyed putting together.
Each company sent in an overview presentation of their services for your convenience. You’ll find out why you should be considering them for your marketing mix, what exactly they do, and for most, an idea on what their services cost. It’s a one stop shop for marketers looking for new and valuable tools!
With almost 20 companies participating, you’ll find a good variety of platforms that cover different areas including attribution, bid management, brand protection, call tracking, competitor analysis, CRO, reporting, retargeting, and social.
You’ll also find a Quick Reference Guide that Hanapin experts put together to discuss quick details on a couple of the platforms we work with personally. The Guide offers what we use their services for, how they work for our own clients, and what industries they are most effective for.
So check it out and tweet at us @Hanapin to let us know what you think! Also, make sure to check back. We’ll be adding in additional platforms in the next few weeks that needed a bit more time to get their presentations in.