Matt Umbro Speaking at Engage Conference
Engage Conference is a one-day digital marketing conference in Portland Oregon, presenting multiple informative learning tracks and panel sessions.
The conference is designed to provide expert insight into the latest strategies and technological advancements in digital marketing, including social media, content, UX/design, creative, advertising, SEO and paid media.
Hanapin’s Associate Director of Search, Matt Umbro and #ppcchat Founder will be discussing search and social creative at the conference, alongside Five Mill’s Susan Wenograd. Here’s the details:
Thursday, March 8th, 2018
Sentinel Hotel in Portland, OR
9:30am – 10:45am
You’ve heard the recommendations for creating better converting ads: Use the keyword in your ad copy. Include a call to action. Take up more search real estate. Make sure you have enticing images. Though these principles are common, they don’t always lead to more conversions. As users become more sophisticated (and more distracted!), your ads should meet their ever-increasing expectations. In this session, we’ll share strategies for how to write better ad copy and provide a better creative experience for your users in search and social. We’ll delve into the latest tactics and the psychology behind them. Your consumers demand that your ads stand out. Find out how.
If you are attending the conference, give a shout out to Matt on Twitter @matt_umbro.