Matt Umbro Speaking at Confluence Conf in Oklahoma
Confluence Conference brings together Oklahoma’s growing marketing community to learn from the industry’s best leaders, evolve their skills, and network. The conference is for the specialists, the jacks-of-all-trades, and the managers. They are for digital entrepreneurs and small business owners, and marketing departments big and small. The conference invites speakers whose lessons will apply whether your job is more technical or more creative. If you use the internet to connect with clients and make sales, you don’t want to miss Confluence.
Matt Umbro, Hanapin’s Associate Director of Search and the Founder of #ppcchat, will be speaking at the conference in September (September 20-21). Here’s more on what he’ll be speaking about:
“Embrace Paid Search Automation or Be Left Behind”
The terms “automation” and “machine learning” are the trendy topics these days, but many advertisers struggle to understand these concepts. Furthermore, many advertisers don’t know the right balance of automation vs. manual Google AdWords management. Between automated bidding strategies, more sophisticated audience targeting, and new ad formats geared toward reducing manual user testing, Google is more than happy to manage your account! Though manual management will always be necessary, advertisers shouldn’t be afraid of this automation wave.
Advertisers can expect a presentation full of automation ideas and the data to back up these initiatives. We’ll discuss how automation can help improve performance and save time, while also understanding what manual tasks still need to be completed. We need to embrace automation and machine learning or we’re doing a disservice to our clients and our own personal growth.