Pubcon Pro Las Vegas is a huge event that brings together consultants, marketing agencies, and businesses of every size to talk about the most effective strategies in SEO, PPC, social media, content development, social media advertising, local search, Google Analytics, mobile, video and more.

Senior Account Manager, Mary Hartman, will be speaking at the event on October 9th with Susan Wenograd on Social Advertising. Her session will cover how to craft ad copy to fit your search & social audience characteristics.

Here’s a quick summary:

Marketers are faced with a huge portfolio of demographic and audience targeting options across Facebook and Instagram ads. Attendees will step away from this talk with precise tools, techniques, and concrete steps they can use right away to improve their next round of ad copy testing on the Facebook ads platform. We will be using examples of “good enough” ads vs. “much better” lead producing ads so attendees will come away inspired and ready to write better ads immediately. Also, we will walk though how to find new opportunities using Facebook Analytics data for generating more hard-hitting ad copy to precise audiences.

Key Takeaways:
• We’ll cover tools and time-saving tricks to quickly craft your ad copy to speak to increasingly fragmented social audiences.
• We’ll review ad copy grown from 1st party data like email lists and customer surveys
• We’ll learn the nuances by placements: What catches a user’s attention based on a their familiarity (or lack thereof) with your brand and the customer journey as well as the nature of the Facebook placements.
• We’ll uncover how to save time and how to learn from machine-written ads without sacrificing brand voice.

Are you attending Pubcon Las Vegas? Make sure you give a shout out to Mary on Twitter @PPCHartman!