Emma Franks Speaking at Utah DMC & Brigham Young University
Utah DMC is Utah’s largest digital marketing association.
The goal at the Utah DMC is to provide business owners, marketing professionals & entrepreneurs with the education & resources they need to get better results from their online marketing efforts. On the 3rd Wednesday of every month, attendees get the chance to get world-class knowledge from some of the top marketing experts in the nation and have the opportunity to discuss key challenges with colleagues or other professionals in their field.
Here’s more on the presentation description:
B2B advertisers face a unique set of challenges in social media marketing: niche industries with small audience sizes, pay-to-play pricing in professional spaces (i.e. LinkedIn), and the need to capture attention from decision-makers whose personal interests and characteristics are diverse and independent. In the Attention Economy, however, social media is one of the largest suppliers and it is not a channel that can be sustainably ignored. Developing cross-channel strategies is a powerful way to leverage social media scalably and profitably to drive B2B revenue growth.
- B2B marketing is as much about reaching the right user (audience) as it is about showing the right message (content) at the right time (placement)
- B2B marketing is relationship building: it requires patience, commitment, and effective communication
- Marketing diversification does more than mitigate risk. It can drive incremental engagement, low-cost nurturing, and increased demand from your most valued prospects.
While she’s in Utah, Emma will also be talking to Brigham Young University’s Y Digital Class on having a career in PPC and what it’s like to work for a digital agency.