Forever 21’s ad informs the user about a sale while coming across as a reputable retailer by displaying Forever21’s Google rating.

This Forever21 ad is relevant, specific, and exactly what someone shopping for summer dresses would like to see displayed.

With a broad title, displaying the location, and hours of the nearest H&M store, this ad raises brand awareness for top of funnel customers and gives customers in the bottom of that funnel the push they need to go shopping for their summer attire.

This ad effectively targets the parents of children looking to buy clothes online. Mentioning “free shipping over $40” and “free returns in-store” helps parents feel more comfortable about buying clothes for their kids before trying them on.

Hilton’s ad works well to inform consumers of their member benefits, while standing out as a trusted choice for hotels and resorts.

This Hilton ad is extra effective for convincing consumers of their reputation as a safe, reliable bet when looking for a place to vacation. The 5-star rating goes a long way in gaining consumer trust about the quality of their establishment.

This Live Nation ad comes across as trustworthy while the site links are relevant and targeted toward customers at the bottom of the funnel looking to purchase concert tickets.

The site links for this Live Nation ad cover a large demographic, those interested in a Fleetwood Mac concert are most likely very different consumers from those interested in Nicki Minaj and Future. That’s why this is an effective ad: it targets more consumers than usual while staying relevant to most of them.

Since the vast majority of Lyft’s advertising is geared towards gaining customers for the first time, this ad entices potential customers with the promise of rider credit and helps to alleviate any concerns by calling out “Safety Team Available 24/7” in the body of the ad.

This Lyft ad attracts potential drivers with the Driver Bonus listed in the ad’s title. By linking a page for consumers who “Don’t Have a Car” this ad becomes relevant to many more individuals who may need the money but don’t have the means.

This Nordstrom Ad successfully comes across as official, trustworthy, and relevant to the consumer. The site rating and and average delivery time tag help to establish them as a reliable company.

This ad is focused on female consumers, targeting them in the title of the ad as well as in the site extensions. Mentioning “Free Shipping & Returns” in the title also helps consumers feel more comfortable with making a purchase before trying anything on.

PetSmart’s ad offers a successful example of a coupon extension. Most individuals shopping at PetSmart are looking for pet food, so having their coupon displayed as part of their ad helps to convert bottom funnel consumers.

This ad does a very good job at staying relevant within the scope of the search query. Being prompted with many different site extensions for pet toys, an address for the store, and hours of operation gives customers the last little bit of information they need to convert.

Especially with a product like speakers, showing customers the average site rating really helps
to boost confidence in the product. As well as the site extensions offering “Same Day Delivery & Setup.” By choosing to display these aspects, this ad successfully mitigates the hesitations that potential customers may have when deciding to purchase Sonos Speakers.

Sungevity Solars Ad does a good job at covering all the basis for potential customers. The three most important links for their website are displayed as site extensions including the option to “Get a Free Custom Quote”.

Uber’s ad, especially the title, effectively draws in the attention of anyone looking to make money. It also makes consumers feel that this is a safe, reputable, easy way to make money with the 5 star rating and over 3,000 reviews.

This Uber ad does a good job of targeting potential Uber riders and working to remove their hesitations about trying the service out. The ad’s cohesive title and comforting site-links about “Reliable Pickups,” really drive home the Uber’s ease-of-use.

Washtenaw Community College’s ad successfully helps to raise brand-awareness. WCC directs the user’s attention to their brand by calling out the name of the college in the ad’s title directly. This WCC ad also does a good job of getting potential converters attention with their call-outs such as, “100% Free To Apply.”

Zulily’s ad helps to build trust from the very beginning, their 4.8 star rating out of 270 reviews bodes very well for how comfortable a customer will feel when exploring their site. The ad also provides relevant site-links for the target demographic.

Zulily’s ad works really well to grab consumers attention right off the bat. With a title claiming 70% off clothing, shoes, and more it makes consumers want, at the very least, to read the rest of the ad.

This Deloitte ad does a good job of informing the user about the primary services Deloitte has to offer.

This ad works well to target consumers looking for financial advising, and it offers more top of funnel links to help get them interested in Deloitte’s services.

DeVry’s ad effectively informs consumers about the most pertinent information for applying to the college. This ad also comes across as very reputable with DeVry being listed in the headline twice.

This Wells Fargo ad makes good use of their quantitative data to help build trust with the user. Mentioning the number of ATMs and branches strengthens their reputation through quantity.

For anyone looking to use a new credit card, this ad makes full use of its headline and sitelinks to give the consumer multiple options.

This Houzz ad does good job of building brand awareness. For consumers that are unaware of Houzz, seeing the company’s name and primary service in the headline helps to make them memorable.

This Houzz ad also raises brand awareness, and acts as a top of funnel ad. The 4.5 out of 5 star rating helps to establish their brand as tested and trustworthy.

Pantheon’s web hosting ad does a good job at top of funnel awareness building, while their sitelinks offer pertinent information to help bring the consumer further down the funnel.

Work Front’s ad is also a top of funnel, brand awareness building strategy. It works to inform the user quickly of the services they provide while also providing them links to move further down the funnel.

Cheap Caribbeans ad offers consumers searching for a vacation get-away many different fun, cost-saving links to their website. It does a good job of targeting a slightly older demographic, assuming they are the primary individuals with the money for such a trip.

This Marriott Hotels ad targets consumers that are looking a simple, straight-forward hotel experience. Their site links lay out the basics for booking a hotel with them as well as informing consumers to look for their company globally.

The headline for this ad immediately draws a consumer’s attention. By offering a free* night, Marriott is staying one step ahead of the competition when it comes to booking rooms.

The 20% of deal tag at the bottom of the description text for the ad is a very enticing option for anyone looking to book a hotel on a budget. The ad also builds consumer trust by informing them that IHG is owned by the same parent company as Holiday Inn, a larger, more well known hotel company.

For anyone not aware of APMEX’s services, this ad does a good job of informing them and staying memorable. Mentioning over 15 years experience in the headline, builds consumer trust and the sitelinks for gold and silver are naturally enticing.

The sheer number of reviews and 4.9/5 star rating works very well for APMEX to build their consumer trust, brand awareness, and top of funnel ad campaign.

The position of this ad (1) is important. The ad display also demands attention with four subheads that bring customers to designated landing pages. The ad looks legit on first glance and warrants a click in my opinion.

This ad is successful because of its star-rating display as well as its assumed legitimacy. I can tell that the ad will lead a clicker to BB&B’s official site. The “Find a Store Near You” subhead is also helpful to drive consumers to their brick and mortar locations.

By listing the school’s phone number and address, this ad makes Belhaven accessible to the user and will drive traffic. Additionally, this will target those around the area as well who are searching for universities.

The product drives this ad, targeting men looking for dress shirts. Price savings are mentioned in the headline with “Free Shipping” and the star-rating display ads legitimacy.

This ad covers everything travel related. From food to hotels and flights, this ad gives a consumer the information they need to book with TripAdvisor.

The overall design of this ad is superb with the clear explanation of Webroot’s services, and the use of “Official Site” in the heading adds legitimacy. The Free Trial and Free customer support also entices the user to move down the funnel, and the Help Me Choose link allows the user to find out if their services are right for them.