Amazon for eCommerce
Ecommerce companies need a leg up on the competition. One way to do that is with Amazon advertising. If you’re an eCommerce or retail business and not testing Amazon, you’re missing a major opportunity. Plain and simple.
Amazon is the gateway to more sales, more brand equity and elevated product awareness.
Top 4 Reasons We Love Running eCommerce Ads in Amazon
Rapidly growing audience
We know that 40% of eCommerce marketers are already investing in Amazon Ads. As the audience grows, this is the perfect time to get involved while the market isn’t yet saturated.
Amazon Ads for holiday shopping
Considering that the Amazon market is growing exponentially, we love this platform for holiday shopping ads. “Whether you’re dealing with finding the perfect keywords, tailoring ads, or optimizing your shopping feed, we know how important it is to be on top of your game [this holiday season]” – Optimizing Amazon Ads During the Holiday Madness [webinar]
The ad platform continues to innovate
At Hanapin we love innovation and change, which is exemplified through our blog PPC Hero. “Amazon is continuing to improve their platform as they take more and more of the digital advertising market share […] Luckily, we are here to break it down and help you understand these new features and how to best implement them in your accounts.” – The Newest Amazon Sponsored Products Features of 2019 [blog post]
Amazon DSP
At Hanapin we excel at programmatic advertising, so we were thrilled when the Amazon DSP was launched. “Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk.” – Amazon DSP – Taking over the Programmatic World [blog post]
“Hanapin is curious. If they see something that looks off, they’ll present it to us. They’re not just ticking off hours.”
-Senior Manager, Digital Marketing, apparel company
(The Total Economic Impact™ Of Hanapin Marketing PPC Campaign Management Services, a commissioned study conducted by -Forrester Consulting, March 2018.)