Carousel ads let you showcase up to ten images or videos in a single ad, each with its own link. Highlight different products or tell a brand story that develops across each card. The Carousel format allows you to showcase 2 or more images or videos within a single ad, each with its own link and can be placed on Facebook, Instagram, Audience Network or Messenger.

View details on Facebook »

Specs & Tips:

On Facebook these ads can be placed in feeds, right column, instant articles, marketplace

On Instagram these ads can be in feeds or stories

On the Audience Network these ads can be native, banner and/or interstitial

On Messenger these ads can be places on the messenger home screen

Ad Copy Guidelines: Facebook / Audience Network / Messenger

• Text: 125 characters
• Headline: 40 characters
• Link description: 25 characters

Ad Copy Guidelines: Instagram

• Text: up to 2200 characters
• Hashtags: up to 30 hashtags

Design Specs:

• Minimum number of carousel cards: 2
• Maximum number of carousel cards: 10
• Aspect ratio: 1:1 (recommended)
• Resolution: 1080 x 1080 pixels (recommended)
• Image file format: .jpg and .png
• Image maximum file size: 30MB
• Video length: up to 240 minutes (15 seconds recommended)
• Video maximum file size: 4GB