Customer Experience—How to Navigate the Journey Toward Customer-Centricity

Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Topics in this webinar recording include:

• How marketers are making improvements to the customer experience a priority
• The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels
• What the realities are today for practitioners looking to reach the ultimate single customer view
• How marketers are dealing with a consumer journey that’s no longer linear.