Customer Experience—How to Navigate the Journey Toward Customer-Centricity
Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Topics in this webinar recording include:
- How marketers are making improvements to the customer experience a priority
- The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels
- What the realities are today for practitioners looking to reach the ultimate single customer view
- How marketers are dealing with a consumer journey that’s no longer linear.