How Shoe Carnival Increased AdWords Shopping Revenue by 45% YoY
Shoe Carnival offer customers a unique and fun shopping experience with a broad assortment of great brands, and value priced footwear for the entire family.
We were seeing a good ROAS in our shopping campaigns, but needed to increase volume from this profitable channel. Even if it meant cutting some efficiency, we knew it would be beneficial in the long run.
We audited all Shopping campaigns to find areas of missed opportunity.
After performing the audit, we created new Shopping campaigns while adding/removing products from existing ones. With nearly 40K products, the analysis and subsequent creation of new campaigns was pivotal to revenue and transaction growth.
We broke campaigns into individual brands and set appropriate budgets and bids according to priority.
By crafting a more granular approach, it made it efficient to undergo daily optimizations, including: bidding adjustments, adding negative keywords, excluding products, and funneling traffic.