We live by our results
which means we never stop learning, evolving and growing.
PPC Training for Beginners
For Services Team Members who are new to PPC, we offer a foundational 11-week training program beginning on day 1. This program teaches you the basics of PPC and introduces you to the “Hanapin way” of generating results for our clients. With our hands-on style training program, we’re able to train someone new to PPC and transform them into a world-class account manager!
Our training program for new hires is a mix of practical and analytical training, designed to teach you not just how PPC is done, but also why. Each week has a dedicated topic starting with PPC fundamentals and account structure where you’ll learn the “what,” the “why,” and the “how” of what we do. In addition, every single topic has an accompanying case study, providing you the opportunity to practice your craft in a safe, consequence-free sandbox.
REDBOP is one of our many acronyms that stands for Research, Education, and Development of Best Practices, aka, training day! Our Services Team holds a monthly REDBOP on the third Wednesday of every month dedicated to learning more and updating our existing knowledge about PPC. These employee led training days can include guest speakers from the industry, collaboration on client management, knowledge sharing client wins, and industry updates just to name a few. REDBOP is just one of the ways our team collaborates on a regular basis to make sure we stay on the cutting-edge of the evolving PPC industry.
For those outside of the Services Team, individual and role specific REDBOPs occur quarterly.
Ongoing professional development
We are proud to offer additional professional development beyond role specific training nearly every single week! This includes our Management Training Program and professional skills training including communication, executive presence, emotional intelligence, and stress management. Based on feedback from the team, we continue to evolve our training offerings over time.
In additional to skills development, we want to help you grow your career. We love developing our team and promoting from within our company. Since we are a growing agency, we know we will need team members for positions that do not exist yet and this provides ample opportunities for personal growth. To help you reach your ongoing career goals, we conduct regular performance reviews, stay interviews, and goal pathing conversations to understand your personal goals and how we can help you get there.
We offer performance reviews at 45 days, 90 days, six months, twelve months, and every six months thereafter. Success at Hanapin is measured by growth in expertise, financial impact, service delivery, and company value alignment. While you have formal performance reviews throughout your tenure, you will have regular one-on-one meetings with your supervisor to continue these conversations.
Lara Lowery, Digital Marketing Production Associate
“Hanapin’s 11-week training program is very thorough, covering all the basics of PPC. After the 11-week training program, Hanapin continues to encourage employees to train and learn the PPC business, which sets employees and Hanapin up for long-term success. Beyond training in the PPC world, Hanapin offers continual opportunities to learn and train in various areas of professional life that help employees to continue growing their careers.”
Tanner Schroeder, Digital Marketing Production Associate
“Hanapin's 11-week PPC Training program is superb. The program sets you up for success through comprehensive training across all aspects of PPC account management. You learn alongside Hanapin's experts in PPC marketing; going through technical and analytical training as well as creating case studies around real accounts. By the time you finish training you have a strong foundation with which to succeed in the PPC industry.”
Stephanie White, Senior Digital Marketing Account Manager
"When I began working at Hanapin, two years ago, I had more than eight years of PPC experience. Even though I had experienced and learned so much over the years about paid advertising, it was not surprising to me I had a few knowledge gaps. Hanapin has helped me significantly expand my experience and skills. Everyone at Hanapin is very open about their knowledge and will take time to teach you something new. This was a brand new experience for me and seems very unique to Hanapin."