Let Us Prove It

It’s One of Your Most Important Ad Channels, and We Act Accordingly


Search Advertising (AKA Paid Search, SEM, PPC) likely drives a big portion of your most profitable revenue. Why would you trust this channel to a one-stop agency that doesn’t have a particular focus? Put your money in hands of the people that write the world’s mostly widely read PPC blog (PPC Hero), run the world’s largest PPC-only digital advertising conference (Hero Conf), and created the IDEAS+ methodology.


Here’s our approach to search advertising:


  • Grow profit while reducing costs by replicating what works with your best keywords and cutting the keywords that only waste money.
  • Win the moments that matter with the right text ad in front of the right person at the exact right time by optimizing bids based on dimensional factors like geography, device, time and search intent.
  • Balance the complexity of large, enterprise-level accounts with streamlined, accurate concierge reporting.
  • Improve efficiency with the right use of our proprietary tools, off-the-shelf technology, and manual optimizations – all customized for your account.


Go Beyond “BAK”


If you’ve ever had that feeling that, “everything is fine, but it feels like my team could be doing more” that is probably because your current team is only focusing on bids, ads and keywords (BAK). They might spend 70% of their time focusing on these elements that have also been 70% automated. Instead, we focus 30% of our time on these tasks and 70% of our time or high-level strategies, new tactics and novel methodologies that will really move the needle.

We Take the Time To:

  • Make decisions based not just on clicks, or even leads and sales, but on your actual business plan and revenue generated from your search advertising campaigns.
  • Gain better control with the best campaign structure for your business model.
  • Maximize profit with the right attribution model.
  • Increase revenue with smart account expansion tactics.
  • Make the most of the busy season and mitigate losses during slow periods with proactive seasonal strategies.
  • Crush the competition by getting into early-stage feature beta testing with Google and Microsoft.
  • Know when Quality Score matters, and when it does do what it takes to improve it.


Make Every Device a Profitable Device


People are searching for your products and services on desktop computers, tablets and smart phones. The challenge is, desktop devices typically have the best ROI, but their share of search queries is dropping while smart phones have poor ROI and their market share continues to grow—so much so that they will eventually pass desktop searches.

We don’t run from this challenge. We recognize that people use these devices differently, and this means that each needs its own strategy:

  • Maximize ROI with device-specific bidding strategies.
  • Increase your mindshare by putting the right call-to-action in front of your customers based on where and how they’re searching.
  • Make smarter decisions with cross-channel attribution.
  • Increase market share with enticing ads that get clicks and actually drive revenue.


Our Unique Expertise


There are some things you can expect any agency to do (or expect to do yourself), and there are other things that only an industry leader can accomplish for you. Here are just a few of the things that make Hanapin unique in this area:

  • Call Tracking
  • Translation
  • Automation
  • Dynamic Ads
  • Share of Voice Analysis
  • Defensive Bidding Strategies
  • URL Tagging
  • CRM Integration
  • Dynamic Remarketing
  • Behavioral, Socioeconomic, and/or Interest-based Targeting
  • Direct Response
  • Email List Building
  • Keyword Mapping


    Contact Us About Search Advertising


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Nice To Meet You: Making Good First Impressions With Ads

Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past. Be too aggressive with your words and the ad becomes a choking bear hug, ultimately turning someone away from your brand. So what is the right combination? How can we look a potential customer in the eye, stick out our hand and pull them in again and again?