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Quality vs Quantity: Why Not Both?


Only three or four years ago, a lead was a lead was a lead. Now, search volume is dropping, display network ad buys are driving lower-value leads, and the competition is ever more fierce.

The challenge is, how do you simultaneously increase lead volume and improve lead quality? How do you account for the fact that your ideal customers are changing their behavior?


Why Our Knowledge Matters


We leverage a decade of experience in some of the toughest industries for PPC and drive growth while others are still playing catch up—and that’s exactly what we’ve done.

Industries like education, publishing, legal services, SaaS and healthcare have had heated competition for years, resulting in low conversion rates and astronomical cost per lead values. And we've been delivering results for those industries for years.

How do we get results like growing leads by 40% while increasing lead-to-close conversion rates by 33% in just 6-months?

We focus on your business, not just clicks:

  • Increase revenue and reduce costs by tying your backend data (i.e. from Salesforce or a proprietary CRM) into your search, display and social media advertising campaigns. You can then make decisions about keywords and placements that not only drive leads, but also drive leads that turn into high-revenue sales.
  • Improve lead quality by excluding placements that drive poor quality traffic. If traffic converts to leads but those leads don’t close, it’s not traffic you want.
  • Write ad copy that is both compelling and prevents clicks from the wrong audiences.
  • Smart remarketing strategies that target visitors mostly likely to turn into a qualified lead at some point while focusing less on visitors that won’t convert.
  • Develop the right advertising mix through search, display, social media, remarketing and any other ad channels that make sense for your business.


Our Unique Expertise


There are some things you can expect any agency to do (or expect to do yourself), and there are other things that only an industry leader can accomplish for you. Here are just a few of the things that make Hanapin unique in this area:

  • Call Tracking
  • Translation
  • Automation
  • Dynamic Ads
  • Share of Voice Analysis
  • Defensive Bidding Strategies
  • URL Tagging
  • CRM Integration
  • Dynamic Remarketing
  • Behavioral, Socioeconomic, and/or Interest-based Targeting
  • Direct Response
  • Email List Building
  • Keyword Mapping
  • Social Network Remarketing


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