What Happens After the Click? Make Sure You Have An Answer
Having eyes on your landing page or form is one thing, but until a visitor clicks "submit," they have little impact on your actual business. That's why we follow through with tracking, testing and optimizing your traffic's journey to the very end: Conversions.
We're currently increasing conversions by an average of 18% after just six weeks, and it's not just about landing pages: Our efforts cover mobile websites, ecommerce sites, microsites and lead gen forms.
Here's our process:
- We run more than one version of your landing page.
- We carefully track which version has the best conversion rate.
- You use the actionable, personalized information we report to continually optimize your landing page (and any other web page you like).
The ultimate goal of CRO is to create a path of least resistance for the user, thus increasing your results both short- and long-term. A/B testing, checking for uniformity in voice, suggesting website design changes, highlighting exclusive offers or differentiators, and other battle-tested rules for optimization allow us to analyze the nuances in your users' behavior and deliver maximized results for your business.
How do we do it?
Here's what makes our CRO strategies uniquely designed to deliver results:
- A/B Testing All Changes
We only suggest changes after we know they work. That's because we run A/B tests against your original landing page for even the smallest changes, and we don't jump to any conclusions before enough data has been collected to reach statistical significance. Only then do we report that a change is worth implementing -- or, just as important, that it isn't.
- Multivariate Testing
We don't just test one thing at a time. We're constantly on the lookout for multiple possible outcomes, and we build that into our testing process. That way you get the most results in the fastest way possible, without having to wait for a 10-step process to make a small optimization.
- Continual Optimization
Once a test has been completed, it doesn't stop there. Whichever version fared the best in a test (the original landing page or our tested changes), we run another test, and then another, so that you don't just know that method B works better than method A -- you know that method Y and Z do as well.
- Earned Conversion Rate Average (ECRA)
ECRA is our proprietary measurement for the effectiveness of our CRO efforts. It measures the overall change in your conversion rate over time, and it's an objective way to identify whether or not our tests are truly making a difference for your account.
By doing all this and more, Hanapin can enhance your account's performance without even touching your ads by analyzing your website itself and creating significant increases in your traffic's overall conversion tendencies.
Our Unique Expertise
There are some things you can expect any agency to do (or expect to do yourself), and there are other things that only an industry leader can accomplish for you. Here are just a few of the things that make Hanapin unique in this area:
- Call Tracking
- Defensive Bidding Strategies
- Product Feed Optimization
- URL Tagging
- CRM Integration
- Eccommerce Platform Integration
- Dynamic Remarketing
- Behavioral, Socioeconomic, and/or Interest-based Targeting
- Direct Response
- Email List Building
- Social Network Remarketing
Contact Us About CRO