By Jeff Allen (@JeffAllenUT) 2015 Search Trends give us some uncomfortable facts about our world. For example, we cared 43x more about Adele then we did about finding flowing water on Mars. And we cared 10x more about The World Series than we did the Pope coming to America. Nothing actionable on Google’s tribute to….
There are hundreds of PPC updates every year across multiple platforms. While the constant innovation is one of the most exciting things about the PPC industry, it can also be one of the most overwhelming. What updates are new and which ones have just been improved? Which updates are worth implementing and which are just….
By Jeff Allen (@JeffAllenUT) Yahoo and Google have teamed up, again. Pending approval, Yahoo will start serving Google ads to some of their searchers. This was the anticipated move when Yahoo and Microsoft revised the terms of their agreement earlier this year. This comes as Yahoo continues to struggle and has been losing key members….
By Jeff Allen (@JeffAllenUT) Yahoo Gemini hasn’t been a big success. Outside of causing a lot of confusion, its also being directly blamed for a slowdown in YoY US Paid Search spend. The growth rate is 12%, with Mobile making up over half of that volume. Read More >> Ad Viewability is the talk of….
No longer is it acceptable to just sell online, your competitors are selling similar if not the exact same products you are. Therefore, it’s paramount to find the qualities that make your business stand out while also personalizing your customer’s experience. With online sales set to soar to an all time high this holiday season,….
By Jeff Allen (@JeffAllenUT) Sustainable growth from B2C companies comes from household penetration and not from increasing the value of the average customer (according to Bain & Company). This is important to PPC advertisers; only focusing on keyword based advertising means you’ll hit a point of impression saturation long before you have maximized your market….
By Jeff Allen (@JeffAllenUT) U.S. Search market share is split 65% to Google and 33% to Bing, according to the most recent comScore research. I’m left wondering where that Bing share is. We get 1% of our PPC Hero organic traffic from Bing, despite ranking similar for key terms. A spot check on a handful….
The days of consulting your local travel agent to research, arrange, and plan your trips are all but gone. The web has given more power and opportunity to users, putting a wealth of resources for travel planning directly at your fingertips. Virtual tours, pictures, videos, testimonials, itineraries, schedules, etc. are all available online, and travel….
Q2 AT GOOGLE, PPC FOR B2B, GOOGLE’S STANCE ON BEST PRACTICES… Google beat market expectations for the first time since 2013 in Q2 2015. They mentioned revenue growth from mobile advertising, YouTube and programmatic services as the key revenue drivers. I see that advertisers are figuring out how to win on mobile, and that folks….
For Immediate Release Download this press release here NEW DIGITAL CONFERENCE COMING TO INDIANAPOLIS: HERO CONF CONVERSION SUMMIT New Digital Conference Features World-Class Speakers And Two Tracks Of Dynamic Content Hanapin Marketing is proud to announce a brand new digital conference coming to Indianapolis in October. Hero Conf Conversion Summit is a one-day conference plus….