In a study done by Google, 88% of conversions triggered by a mobile search happened within 5 hours of performing the search. 55% within one hour. Mobile strategy is about being in the moment with your target audience. It is about being quick and efficient. It is about solving problems and answering questions. In a….
By Jeff Allen (@JeffAllenUT) Double counting sales (for desktop) in AdWords is a thing of the past. You can now customize your conversion code to pull in a confirmation ID, thus ensuring if someone heads back to the confirmation page to check on the details of their order, they are not double counted. The fact….
It probably comes as no surprise to you that in this fast paced world, users who want to continue their education start their initial research on the Internet. Out of all the users that are seeking additional education, per Google, 25% never look outside of the Internet. Out of all of the education related searches,….
By Jeff Allen (@JeffAllenUT) Google removed side ads (for desktop) and all the PPC folks went crazy. There are now up to 4 ads above the organic listings and another 3 below the listings. Many folks thought that CPC’s were going to skyrocket. There were even talks of how this was going to put SMB’s….
The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at their fingertips. This change within the travel industry provides an excellent opportunity for search marketers. Much like travel, PPC is all about arriving in the right place at the right time. At Hanapin,….
Learn how to improve pay per click results via best practices, advanced techniques and new opportunities Bloomington, Indiana – March 2, 2016 — Hanapin Marketing, the Agency of Experts Behind PPC Hero, is thrilled to announce an exclusive online event designed to both educate and push the pay-per-click industry forward. On Wednesday, March 16th from….
By Jeff Allen (@JeffAllenUT) Side ads are dead! I was a day late getting this months copy to Marketing, and boy, am I glad! Google confirmed on 2/19 that for “high commercial queries” they will show 4 ads at the top of SERPS and no ads on the right side. This change will reduce ad….
At Hanapin, we manage a number of major ecommerce PPC accounts and understand the trials and tribulations that goes with managing, tracking, and optimizing an ecommerce PPC account. In this infographic, we tapped into our team of experts for unique tips and strategies including how to utilize important features, targeting the right customers at the….
By Jeff Allen (@JeffAllenUT) Google Says Go Broad Match and you’ll get twice as many conversions from long-tail keywords. That’s what they’re saying in a recent report. It tries to convince us to not just build millions of exact match keywords, but rather condense your keyword list through broad match targeting. Are they right? I….
Google AdWords is one of the most effective types of advertising, with the largest market share in search marketing. They are always updating their platform and including new types of tracking, ad extensions or campaign types. As PPC Marketers, we understand the pain of constantly trying to stay on top of the newest feature and….