It’s not often that you find Google and Bing working on the same project together, but Hanapin is thrilled to have experts from both joining us for a new webinar panel on ecommerce tips and tactics for the upcoming holiday season. The webinar panel, “Supercharge Holiday Sales with These Must-Have PPC Tactics” will take place….
Bloomington, Indiana July 29, 2016 — PPC Hero, a popular industry blog written by the paidsearch team at Hanapin, launched a brand new site this week featuring a better navigation system with a mobile first approach. The new PPC Hero was redesigned amid feedback from readers and the Hanapin team. A number of new elements….
By Jeff Allen (@JeffAllenUT) The New PPC Hero site is live! We’ve cleaned up the site dramatically and taken a mobile first approach. Check out the PPC Hero site>>. We have also ungated all our White Papers, Case Studies and Toolkits (no more entering email to download the vast majority of our content) in the….
PPC Hero Recognizes 3 Hanapin Experts in its 2016 edition of The Top 25 Most Influential PPC Experts
Earlier today, PPC Hero released its annual list of the Top 25 Most Influential PPC Experts of 2016. The newest edition is released every summer and honors some of the hardest workers in the PPC community. Normally, Hanapin employees are not eligible for the list since they are the owners, writers, and creators of PPC….
Hanapin Marketing, an agency of digital marketing experts focused on pay per click advertising, just released a new report that analyzes paid search activity during Q2 of 2016 and recognizes key trends impacting the search marketplace today. The report is based on the client spends managed at Hanapin Marketing and shares insights gathered from recent….
By Jeff Allen (@JeffAllenUT) AdWords rolled out Conversion Import for Salesforce. While you should already be optimizing your accounts based on your CRM data, this nifty feature will better integrate that process into your workflow, and eliminate excuses for not using it. It’s not available for everyone, but will be by the end of 2016…..
Hanapin Marketing, an agency of digital marketing experts focused on PPC, announced today a new partnership for in-house PPC teams that offers agency resources and helps businesses deal with the complexities of paid search, paid social and performance display for less than it would cost to hire a new full-time employee. “Over the last few….
Summer is here, which means now is the time to begin planning your back to school strategy. According to a Think with Google study, search interest for the “back to school” topic increased 66% from 2013 to 2015. More people are searching for back to school related items online, meaning you need to have a….
By Jeff Allen (@JeffAllenUT) Attribution models are now available within AdWords for high volume advertisers. Attribution becomes more important as advertisers diversify marketing channels and consumers engage with content on more devices. The new tool is a good basic approach to attribution. The cool thing about it is it will automatically optimize bids based on….
Hanapin Marketing, an agency of digital marketing experts focused on pay per click advertising, just released a new report that analyzes paid search activity during Q1 of 2016 and recognizes key trends impacting the search marketplace today. The report is based on the client spends managed at Hanapin Marketing and shares insights gathered from recent….