In early February, Hanapin expert Michael Knight hosted a webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, he has continued to strategize on how he can improve results with the ever-changing landscape of mobile and….
A client we work with here at Hanapin Marketing recently launched a new website (design and new domain) and while we followed Your PPC Checklist For A New Website Launch to prepare for “what to do prior to launch,” we were left with the questions. Now what? What clients and articles seem to miss is the “what next?” You….
Travelers have become much more budget savvy and detail oriented when it comes to finding the best travel at the right price. Research shows that the average traveler uses a search engine to check multiple sites before deciding on where to spend their money. Airline brands must find a way to be more strategic in….
“62 Percent of Small Business Owners Say Facebook Ads Don’t Work.” Results of this study were released by Small Business Trends earlier this year. Inc.com followed up on this study begging the question… Is it user error. This alarming stat was recently presented in an industry update training and prompted a dive into how businesses, both big and small, can….
Having the ability to target based on demographic information is a long-standing tactic that is getting a second glance. An increase in the level of personal customer detail we are able to gather paired with advanced tracking and analytics have allowed many marketers to report positive metrics further down the sales funnel. For many, the biggest hurdle to overcome….
If your goal is to maximize revenue, generate higher lead volume, or simply improve your brand exposure, it can be confusing when your data appears to have discrepancies. Google Analytics is a beast on its own without trying to make sense of why there are differences in data points. There have been many occasions where….
Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad….
It’s well-known that prospective students are starting their search for higher education online these days. In the past, we’ve focused on specific strategies to reach new students, but we haven’t exclusively concentrated on the best copy and features you should be using in ads. In this new infographic, you’ll find 5 crucial tips to make….
That beautiful and expensive site you invested in a few years ago is conspiring against your SEO and PPC efforts and in this post, we will delve into how you can undo some of the treachery. Specifically, we will look at the following areas of betrayal: Site speed Image & media content Broken or excessive….
Today we’ll tackle a few basics of budget based scripts. Why budgets? Well, first of all, they impact every advertiser. In fact, it is one of the requirements for launching a campaign. Second, since budgets are relatively limited and fixed in their implementation it is a great way to get your feet wet in the….