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Our Team

Pat East

Pat East / Founder & CEO


Founder and CEO Pat East has 15 years of experience in online marketing, sales management, and executive leadership. His professional background spans B2C and B2B marketing and includes management positions during the hyper-growth years of Author Solutions (2000-2004) and his current role as founder and CEO of Hanapin Marketing. Pat has lived and breathed digital marketing for more than a decade, and since founding Hanapin Marketing, he has led the creation of PPC Hero, the world's most trafficked PPC advertising blog, and HeroConf, the world's largest all-PPC conference.

As head of Hanapin Marketing, he has overseen seven consecutive years of profitability and double-digit revenue growth. He teaches one of the nation's only search marketing courses at a nationally ranked SLIS program (School of Library and Information Science) at Indiana University, and he recently received the Entrepreneur of the Year Award from the Small Business Development Center. He is an avid angel investor, advising startups with high-growth potential in the web/tech industries. He has a B.A. in English from Wabash College, where he sits on the National Alumni Board.

Leadership Team

Jeff Allen

Jeff Allen  /  President

With 11 years of internet marketing experience, Jeff has worked with Hanapin's enterprise level clients to decrease cost per lead, increase market share, and increase the overall profitability of their PPC marketing efforts. He works with Hanapin's largest clients, who's combined monthly PPC spends are well in excess of six figures. Prior to working at Hanapin, he was an equity partner at a competing PPC agency. He ran their highest spending and best performing accounts.

Now President of Hanapin Marketing,Jeff focuses on strategic solutions to further Hanapin's goals. He oversees our Paid Search advertising department, and in addition to that, individual department heads also report to him. He is responsible for all operations aspects of Hanapin Marketing, including Sales and Marketing, and focuses on increasing and sustaining extraordinary performance and maintaining the high quality of service that Hanapin has become known for.

Tom Hootman

Tom Hootman  /  Vice President Of Revenue

As one of our first points of contact, Tom relies on over fifteen years experience in customer relationship management to ensure that the process of meeting and choosing Hanapin Marketing moves as smoothly and swiftly as possible. With a varied background that ranges from restaurant management to sales team leadership, the focus has always been on creating a "best ever" experience that enhances long-term relationships.

Prior to joining the Hanapin team, Tom spent seven years working in sales and sales team management with U.S. Foods. During his stint there, his list of accomplishments included:

- 2010 President's Club Champion, District Sales Manager of the year
- 2006 President's Club Champion, Highest overall sales growth
- 2004 New Territory Manager of the year, Indianapolis division

Since joining Hanapin, Tom has focused on streamlining a client acquisition process that ensures every question and concern is addressed, eliminating any anxiety that may exist when considering hiring an agency. As a customer service person at heart, Tom is always focused first and foremost on the client, fostering your trust and making your decision as easy as possible.

Mitch Katz

Mitch Katz  /  Chief Financial Officer

Mitch has been a Certified Public Accountant (CPA) since 1980 and currently serves as a part time CFO for a few privately owned businesses in Indiana. Prior to offering his CFO services as a consultant in 2005, Mitch held various roles in public accounting and private industry. These have included being a CFO for a few private and public businesses, a General Manager operating two different service businesses and beginning his career in public accounting.

Mitch's role at Hanapin Marketing focuses on assuring our company has the financial information and processes in place to continue its growth in a profitable way. Mitch grew up in Philadephia, PA and graduated from La Salle University. He now lives in Indianapolis with his wife. He enjoys time with their four grown children, traveling, photography, gardening and sports.

Jeff Baum

Jeff Baum  /  Associate Director of Paid Search

Jeff is a seasoned PPC advertising professional with Hanapin Marketing. He has a nine year track record of success in digital advertising. He has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Jeff is a reacurring writer for Hanapin's blog, PPC Hero, and also manages Hanapin's RWE (Remote Work Environemnt) program.

Rebecca Reott

Rebecca Reott  /  Associate Director of HR

Cassie Oumedian

Cassie Oumedian  /  Associate Director of Services, Growth