The digital advertising agency for demanding clients
Hanapin Marketing is an industry-leading digital marketing agency that specializes in just one thing: digital advertising. And it’s our objective to make everyone better at it: ourselves, our clients, our peers—the entire industry.
We can say that—and accomplish that—because of the work we do for our clients. All of our thought leadership, our focus on enterprise-caliber accounts, and our industry-shaping commentary comes directly from what we learn and achieve on behalf of our clients. It's what we do, and it's what we strive to get better at every day.
Here’s what you need to know:
We do more than make claims about our expertise—we share it.
Hanapin Marketing operates the industry's most-trafficked digital advertising blog, PPC Hero, which is known for its consistent expertise and professional-caliber content and commentary. Each post delivers cutting-edge thought leadership from an actual Hanapin account manager. It helps guide the industry, and we couldn't do it if we weren't striving to get better every single day.
Hanapin also hosts the industry's largest all-PPC conference, Hero Conf, which brings together hundreds of the brightest minds from industry powerhouses like Google, Bing, Adobe and more, to share best practices and explore new directions in digital advertising.
But what's the ultimate proof? Testimonials from real clients. And Hanapin Marketing has a Netpromoter Score of 90, meaning 9 out of 10 of our clients would be "extremely likely" to recommend us to a friend or colleague—that's one of the highest Netpromoter Scores ever recorded. For reference, Apple scored a 71. Amazon.com scored a 76.
See more proof on our clients page—or read more about our Unique Advantages and Superior Benefits below.
There are thousands of PPC agencies and dozens that are considered top tier like us. You have the difficult task of parsing the wheat from the chaff and looking at only what the firm provides in terms of services probably doesn't help with that much. Here are the things that Hanapin Marketing does that are completely unique to us.
There are certain services and benefits that you expect every agency to have. Here, we exceed those expectations by having multiple channels to measure success. Our Account Managers speak at conferences, go through a rigorous training program (regardless of experience level) and our agency is results focused. As an enterprise client, you are also looking for consistency and trustworthiness; our company has been doing PPC since 2004 and our first client is still with us today.
While you get many of the following services with other PPC agencies, you rarely get them all in one place, for one price and with the expertise of the world leader in PPC thought leadership.
We ensure account organization and staying on top of the little things that make all of the difference in it's performance. Paying close attention to structure and everything from campaign targeting to technological diversity help us to serve you on multiple platforms with a higher success rate.
We ensure high Quality Scores through perfected processes of structuring and analysis of accounts so that we are always on the same page with you. We use tried and true methods to design your campaigns and report regularly to ensure that you are always aware of the status your account.
We create copy that is both attention-grabbing and produces high conversion rates. With well-formulated headlines and targeted copy, we can help to optimize your search results and turn clicks into conversions.
Through CRO expertise and skilled Ad Writing, our account managers can help to narrow down the amount of clicks on your ads…and turn those clicks into conversions.
We use a varied scheme of methods to choose the right keywords for your account, and use the data collected on those keywords we use effectively to power pack your account. Through a series of analyses we can determine the effectiveness of the keywords that we are currently using, and how to better optimize your account's keywords to increase conversion traffic.
We communicate regularly with our clients so that they are aware of changes in their account. We are always available for consultation and for addressing questions or concerns about what you may see when you access your own account.
We pride ourselves on our policy of complete account analysis. From your landing page to your goal reports, we make sure that we are constantly monitoring and analyzing your account for ways to improve upon what you already have.
Research tells us that remarketing campaigns are a very effective method of recapturing lost conversions. Through very targeted campaigns, we are able to focus on those clicks that don't convert at first and educe their attention.
Through seeking to target the maximum audience, we are able to increase the spread of your campaigns. Interactive advertising allows us to target users through search engines and other forms of online media & communications programs.
More accurate tracking allows us to win more bids, maximize your budget, target key markets and even set up scripts for automation. The ability to have more success with your account starts with going above and beyond basic text ads.
Technology has not only changed how we communicate in our everyday lives, but also in how we do business. Creating more technologically advanced Ad Campaigns allow us to be more creative and take accounts to the next level.
Bid management allows us to set goals for your accounts, which in turn increases your return. With strategic bidding processes, we can surge your return and use your investment wisely.
We are fully integrated with Google products to help us serve you and your account to the fullest possible capacity using the most up-to-date software.