Category: Content Marketing
How a Healthcare Analytics Company Used Non-Gated Content to More Than Double High-Quality Leads
Health Catalyst is a healthcare IT company, its clients range from integrated delivery systems and children’s hospitals, to community hospitals and academic medical centers. In a crowded industry, the team needed to rise above the competition. They decided to do this through content leadership. Keller and his team took a unique approach. They ungated as much of their content as possible, focused much of their efforts on educating prospects and the industry, and trusted sales-ready prospects to raise their hands. See the original blog post for this video here.