Youtube for SaaS
SaaS companies need a leg up on the competition with increasing CPCs. One way to do that is with YouTube advertising. If you’re not testing YouTube, you’re missing a major opportunity. Plain and simple.
YouTube is the gateway to audience targeting,
supplementing Search and elevated brand awareness.
Top 4 Reasons We Love Running SaaS Ads in YouTube
Ad Formats are Low Risk and High Reward
More ad formats are direct response, making it much more likely for folks to take action. With the market being so saturated, YouTube ads are very low risk and quite inexpensive making it easy to hit your audience even with some bumper ads.
Brand Lift
As seen in the case study below, Hanapin knows how to leverage YouTube for brand lift. We understand how important it is to explain the impact of strategies to your boss. With YouTube in particular, we have found Google’s Brand Lift Study (2.0) to be helpful with this conversation. See what our experts have to say about it! Measuring YouTube Success with Brand Lift Study 2.0 [blog post]
YouTube Supplements Search
There’s tons of YouTube inventory and once people watch your video you can then specifically target them in search. With search becoming saturated and expensive, this is a great way to optimize your search efforts. Looking for a new way to build on your search strategies? It’s time to give YouTube serious consideration. Creating a Robust YouTube Ad Strategy for 2019 [blog post]
Audience Targeting
We love (and excel at!) audience targeting for YouTube ads. “By targeting specific searches (or ideas), this opens up very similar opportunities to targeted messaging that one could do when writing ad copy for specific keywords. Gone are the days of using YouTube to target broad audiences with a brand message.” – Leveraging Custom Intent Audiences on YouTube [blog post]
“[When it comes to SaaS marketing] I dig the long funnel. The sales cycle tends to be much longer and advertisers use a ton of content to drive user engagement. Especially with SaaS B2B clients, this software can really change your whole business…Plus its fun to work with their whole marketing team. These types of businesses tend to have robust teams and content to work with. They’re very similar to Hanapin in that regard, working to establish themselves as a thought leader. We understand that ambition and know-how to achieve it for our SaaS clients.“
– Mary Hartman, Senior Account Manager, and SaaS Specialist at Hanapin Marketing
“YouTube is fun because companies have the ability to share a lot more information about their products and services compared to the standard search/display ad. You can also get a ton of free advertising through the true-view format. Many companies can be hesitant to use YouTube because they might not get a ton of actual leads or whatever their KPI is, but in actuality, the volume of brand awareness will increase top of funnel users, leading to more conversion opportunity through direct/paid channels.”
– Andrew Harder, Hanapin Marketing Account Manager, and YouTube Specialist