We are devoted PPC specialists.
At Hanapin, our core objective is to make everyone better at paid advertising: ourselves, our clients, our peers – the entire industry.
The PPC Brands That People Trust
Founded in 2004 by Pat East, at a time when the PPC industry was changing, developing quickly, and the effectiveness of digital as a sales and marketing channel was just being realized. The company secured its first, and current client to this day, Author Solutions. What followed soon thereafter was a company that deliberately and consistently contributes to the advertising industry through education, thought leadership, and highly revered PPC capabilities.
Soon after Hanapin’s founding, PPC Hero was created. The popular industry blog is written by the Hanapin team and delivers expertise and thought leadership daily to the PPC industry. The blog spans a variety of topics including search, display, social, mobile, programmatic, career growth, tools and industry news. Since launching, PPC Hero has grown to have a readership in the hundreds of thousands, and receives over 2 million page views each year.
Hero Conf is is the world’s largest all-PPC conference, with events in both the U.S. and the U.K each year. Produced by Hanapin Marketing, Hero Conf is tailor-made for digital advertising professionals ready to discuss tactics, actionable ideas, and upcoming industry trends. The event includes sessions for all levels PPC training, offers numerous networking sessions, and boasts an experience that’s unique to any other marketing conference on the circuit.
Read our latest blog posts
Travelers have become much more budget savvy and detail oriented when it comes to finding the best travel at the right price. Airline brands must find a way to be more strategic in their marketing efforts in order to optimize success. In this new infographic, we’ll give you the top 10 PPC tips to customize and prioritize your target strategies.See the infographic
Google Tag Manager (GTM) is a useful tool for organizing and maintaining your digital marketing tags. The most common hesitation in moving to Google Tag Manager is not understanding the process. In this blog post, Senior Account Analyst Jacob Fairclough, covers the standard process of migrating your tags to GTM.Read More
Professional development is a tricky endeavor. It’s about balancing cost and quality, ensuring training is continuous and relevant, and measuring the return on investment. Which brings us to one of the most common questions we on the events team face – How does Hero Conf fit into my larger professional training plan?Read How