UX Analysis + Testing
= A Formula for Conversion Success
Our Mindset & Approach
Our approach to conversion rate optimization utilizes many disciplines including psychology, mathematics, design, and many more. We strive to balance the analytical and creative in order to ensure that our analysis and testing fits your users and your business goals to a tee.
We tailor our rock-solid process to each and every client by implementing flexible components that allow us to address pain points via analysis and testing in a direct, timely manner. This enables us to stay in tune with your users and remain relevant to their current and future concerns along with yours.
PPC and CRO Go Hand-in-Hand
PPC aims to pull in more qualified traffic and send them your way. CRO aims to convert traffic. Investing in increasing your traffic volume is a worthy pursuit. Investing in converting the traffic that already exists is also a cost-effective approach to tackling the same issue.
“$56.8 billion will be spent this year on generating website traffic, but only 2%-3% of visitors will actually convert.”
– Bryan Eisenberg & 2010 Zenith Optimedia
PPC is continuous optimization approach – no rest for the amazing right? CRO is also a continuous optimization approach. When you choose to pursue an agency with a team that can handle both PPC and CRO, you choose a more educated, unified team that can influence a user’s journey from the start line all the way through the repeating conversion cycle.
We customize our process to your specific business goals. Low traffic volume? We’ll focus on UX research in order to ensure that each test we run is a data-driven big-hitter. Primary concern is ROI? We’ll focus on testing velocity and use each test’s conclusion to fuel continuous insights into your users and their behaviors.
We are an extension of your team. The nature of optimization brings both good and bad and we will actively share both with you. We can’t optimize and increase the good without minimizing the threatening bad; so we’re going to talk about it.
As an agency, we’ve worked with a vast array of industries, verticals, and demographics. When we take on your optimization efforts, we’re not necessarily starting from scratch and this gives us a headstart concerning where to look for problems and quick wins.
How We Optimize
We pursue optimization with both qualitative and quantitative methods by implementing two primary components that are integrated rather than distinct from each other: user experience analysis and testing.
Testing
We don’t just say we’re successful, we actively track and measure our success in order to ensure that we remain accountable to our process and not our own biases along with ensuring validity and reliability. We implement various forms of testing including A/B testing, split testing, and multivariate testing. Our tests are not created or proposed on a foundation of guess work. They directly address pain points that we have identified through cross-channel analysis. We prioritize each test in your testing queue based on the perceived impact to the business goals and your users’ journeys. We combine key variables to determine the statistical significance and validity of each test and let the data decide when to conclude (within reason).
UX Modules
There are numerous paths to analyzing a website and a website’s users. In order to simplify our approach, we have sorted these numerous paths into four components that each target a specific segment of analysis.
Tools We Utilize
We implement a variety of robust tools to our process. While a large array of utilized tools is beneficial, we focus on combining the complementary features of our tools in order to maximize our insights and ensuring that we are analyzing a contextual picture rather than a singular snapshot.
