Search by itself is a powerful channel, but it still needs the support of additional media to increase brand recognition and avoid ad fatigue. Over 80% of marketers are spending budget dollars across search, social, display, and remarketing ads.
In our new State of PPC report, we share the latest data on paid advertising trends, worries, and concerns across multiple channels and platforms. Survey responses were collected from over 400 marketers at agencies and brands with 14 different verticals represented.
Here are some insights you’ll find in the report:
79% of brands say that PPC is a huge driver for their business
Only 9% of marketers are advertising on Amazon
41% of brands wish that their agencies were better at innovative techniques