23% of advertisers are spending more in social this year, compared to last year. Social media is a staple in today’s society and it’s not going anywhere. Though Facebook still dominates, it’s no longer the only player. Users typically have accounts on other networks and the numbers show advertisers are branching out their own efforts to reach users on a variety of platforms.
In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.
Here are some insights that surprised us:
Marketers spending more than half of their budget on social, doubled this year
Only 30% of marketers are investing in Facebook, a massive decline from the 73% reported last year
Linkedin and Youtube ads are most successful on desktops