Programmatic Advertising: Rising Investment and New Realities

Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences.

Topics in this webinar include:

• Why programmatic ad spending isn’t plateauing yet
• How much of programmatic’s continued growth is coming from social and mobile channels
• Why more spending continues to shift to private marketplaces and programmatic direct
• How cross-screen advertising efforts are contributing to the growth of programmatic video.

You can see the video of this presentation HERE.